Eddie Murphy Movie:

		List Price: $39.99		Label: Paramount Salesrank: 34862 Released: October 6, 2009
		Our Price: $18.67
		Used Price: $18.66
		MPAA Rating: PG (Parental Guidance Suggested) Media: Blu-ray

Editorial Review:
EDDIE MURPHY
Item Type: BLU-RAY DVD Movie
Item Rating: PG
Street Date: 10/06/09
Wide Screen: yes
Director Cut: no
Special Edition: no
Language: ENGLISH
Foreign Film: noSubtitles: no
Dubbed: no
Full Frame: no
Re-Release: no
Packaging: Sleeve

Description of Imagine That [Blu-ray]:
Imaginary friends and security blankets are common childhood fixations that parents spend a lot of time worrying about, but how many parents become more obsessed with those imaginary worlds than their children? Evan Daniels, played by the ever-hysterical Eddie Murphy, is a part-time father, full-time financial executive who has little time for his daughter Olivia (Yara Shahidi) and even less time for her imaginary friends and security blanket. When Evan's absentminded attention to Olivia's far-fetched stories, combined with her ill-timed use of some important meeting notes as arts and crafts materials causes a huge blowup between father and daughter, it also reveals an uncanny window into the financial world. Suddenly, Evan becomes fixated on his daughter's imaginary playmates and will do anything, including singing and dancing in public, in exchange for the financial insight that yields him such great professional results. While Olivia loves her new relationship with her father, her reliance on her imaginary friends deepens, causing her teachers and mother much concern, and she eventually begins to sense that her father may possibly care more for the information that he's receiving than for her. Meanwhile, Evan pits his unconventional reliance on what he dubs his "inner child" against his co-worker Whitefeather's (Thomas Haden Church) unorthodox reliance on Indian legends and the two men turn their financial firm upside down and end up competing for the coveted position of chairman of the board. In the end, Evan must make some tough choices about whether his job in the financial world is more important than his job as a father and Olivia will be forced to live with the consequences. The parenting dilemmas presented in this film are universal, and kids and parents alike will laugh uproariously at the crazy antics of Eddie Murphy and Yara Shahidi while simultaneously discovering that good parenting doesn't always look like one might expect. (Ages 6 and older with parental guidance due to mild language and brief questionable behavior) --Tami Horiuchi

Imagine That [Blu-ray] Reviews:
Very cute movie
2009-11-30 - I saw this movie with my husband and daughter. The movie was great but I only wish that Eddie Murphy showed more singing talent like he used too when he did the Party All the Time song back in 1985. But it was still a great movie

Imagine That
2009-11-20 - This movie was very enteraining. Eddie Murphy is a very talented actor. I hope he continues to do more movies like this one.

Surprisingly cute, even, and enjoyable
2009-11-18 - As a teenager over 20 years ago I remember laughing long and hard at "Beverly Hills Cop" and even Eddie Murphy's generally irreverent and profane humor. But as a parent I am glad to see him using his talents in a more family friendly way, even if it usually borders on slapstick or over-the-top humor like Jim Carrey (this one didn't quite go that far). And I must admit that the commercials featuring that stupidly annoying kid throwing plastic balls at him in the playground didn't put this one on my "must-see" list. But my wife rented it one night and I was pleasantly surprised.

Murphy plays Evan Danielson, an aggressive workaholic investment consultant with no time for family - in fact, he's divorced and has no connection with his daughter, Olivia (about 6 years old, I think). But when he's forced to care for her for a week he's insensitive to her security blanket and imaginary friends... until he realizes that these friends are giving surprisingly accurate investment advice. And thus begins a relationship with his daughter that, although not initially based on the right reasons, opens his eyes to what he's missing out on.

I'm not exactly a devotee of this type of movie and haven't really seen any of Murphy's films since Disney's "The Haunted Mansion" (which was very disappointing compared to "Pirates of the Caribbean"), but my kids and I really enjoyed this one. I didn't notice any foul language and any crude jokes must have gone right over my head. Yara Shahidi was perfectly cute as his neglected daughter, and Thomas Hayden Church was particularly funny as Johnny Whitefeather, his main competition at work with phony Native American investing advice. The plot-line may be formulaic and in some ways the moral-of-the-story done a bit too Hollywood-ish, but I thought the movie was quite fun, and definitely better than I expected.

Unimpressive Family Feature.
2009-11-16 - It is a family friendly movie. But it is so lame, it is very hard to watch it all. I could not.


Imagine That!
2009-11-02 - I wasn't sure if this movie was going to be corny or not being a childrens movie and all - but I was surprised at how funny it was! I loved Eddie Murphy in "Daddy Day Care" and loved him in this movie equally as much! This movie isn't appropriate for younger ages (it's rated PG) and I believe it's PG because of some adult humor - but it's nothing you wouldn't see on TV and no foul language is used! "Imagine That" has a really cute message for all ages!