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List Price: $173.33 | | Publisher: Prentice Hall
Salesrank: 4689
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| Our Price: $59.99 |
| Used Price: $22.00 |
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| Media: Hardcover |
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Editorial Review:
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved. It provides a focus on what principles and practices make advertising effective—and the volume's rich and extensive support package make the teaching/learning process not only exciting, but more effective as well. The volume examines advertising foundations, environment, background, planning, and strategy, advertising media, creating advertising and marketing communication elements. For those interested in effective advertising.
Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice) Reviews:
Advert 
2008-06-20 - This book was the old version, but my teacher let it fly. It saved me about 120 bucks getting this one.
Advertising: Principles and Practice (7th Edition) 
2008-02-14 - Great price for a textbook, although they are rediculously overpriced to begin with. Very fast delivery. Cover (front and back) slightly warped, but serves the purpose.
Nice 
2002-07-13 - I got this book within two days, exactly when I needed it. It arrived on time and in good packaging. I would like to thank el felix for sending the book. I am anxious to use it.
easy guide for advertising students.
1998-10-17 - Every step expains the advertising basic component. It can help you understand the advertising.
